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– Nielsen Global Trust in Advertising Survey

"70% of people trust consumer opinions posted online. It's the SECOND most trusted forms of advertising."

– Cone Study

"4 out of 5 consumers have changed their minds about a recommended product or service based solely on negative information they found online."

– BrightLocal

"73% of consumers look up an average of 10 reviews before making a purchasing decision."

– NYTimes.com

“Negative reviews can hang an albatross around your neck if they appear prominently in search results.”
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